Read markets that won't stand still.
Every major strategy framework tells you where your market is today. Strategy in Motion gives you the instrument to see where it is going, and how fast, before your competitors do.
A practical framework for strategy leaders in fast-moving markets.
The companies that collapsed in the last decade did not fail because their market analysis was wrong. They failed because it was right, and then obsolete.
Nokia’s strategy team correctly assessed its dominant position in mobile phones in 2007. Chegg correctly assessed a large and growing online homework market in 2022. BYJU’s correctly assessed the size of India’s digital education opportunity in 2021. Every analysis was accurate. Every strategy was calibrated to the market as it existed at the moment of assessment.
None of them measured which direction the market was moving. None of them measured how fast. This book introduces Condition Velocity, a practical framework for reading the direction and rate of change of the five conditions that determine strategic outcomes: Market, Customer Behaviour, Competitive, Resource, and Macro-Institutional. The framework provides a structural driver test to separate real signals from noise, and a six-strategy grid that converts velocity readings into specific decisions you can act on this Monday.
What's Inside
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- 01 The Day the Market Moved
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- 02 Why Every Framework Fails
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- 03 The Five Conditions
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- 04 Signal or Noise?
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- 05 The Five-Lens Reader
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- 06 The Six-Strategy Grid
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- 07 Outsource to Expand
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- 08 The Complementary Stack
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- 09 The Tactical Pivot
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- 10 Trend-Riding
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- 11 Narrow Deep
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- 12 Constraint as Moat
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- 13 Consumer Products & Food
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- 14 Education & Knowledge Products
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- 15 Retail & D2C Brands
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- 16 Services & Professional Firms
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- 17 High-Growth Emerging Markets
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- 18 Manufacturing & Industrial Firms
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- 19 The 90-Day CVF Plan
Get the first chapter, on the house.
Read Chapter One before the book launches. See how the framework works on the Chegg collapse and what every leader should have read in January 2026.
Dr. Venkatesh Rajamani
Founder & Visiting Professor
Dr. Venkatesh Rajamani is the founder of tryBusinessAgility and tryScrum, two global learning and consulting organizations that have trained more than 10,000 professionals across 24 countries. He has worked directly with founders, executives, and strategy teams at over 100 organisations navigating strategic inflection points, from digital transformation to market entry to capability restructuring.
Strategy in Motion is the distillation of two decades of watching the same failure mode repeat across industries and geographies: organisations whose strategic analysis is accurate but static, calibrated to where the market was rather than where it was going. The framework in this book is the instrument he has refined over hundreds of engagements to prevent that failure.
He holds a PhD and a DBA and serves as a visiting professor, alongside his consulting and advisory practice based in Chennai, India.
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Bring Strategy in Motion to your organisation.
Keynote
45 to 60-minute keynote on reading market velocity for executive audiences, conferences, and leadership offsites.
Workshop
Half-day or full-day workshop applying the Five-Lens Reader to your specific market conditions with your leadership team.
Advisory
Quarterly advisory engagement for founders and executive teams navigating strategic inflection points in high-velocity markets.
Masterclass
Multi-session masterclass for strategy teams building velocity-reading practice as an organisational capability.
A practical framework for strategy leaders who refuse to be surprised by markets that won’t stand still.